Accelerating brand growth?
Here is how we can help
OUR PURPOSE
Welcome to Lens Marketing, your key to unlocking efficient and sustainable growth through actionable data and insights. With over 20 years of experience in marketing communication, research, and consulting, we specialize in mapping the shopper's journey within your target category and market, unearthing hidden growth opportunities to fuel your short, medium, and long-term goals.
Our comprehensive suite of services is designed to streamline efficiency and enhance effectiveness in your daily operations, empowering your brand to thrive in today's competitive landscape. Leveraging our extensive expertise and industry knowledge, we offer unparalleled value to marketers who are driven to boost revenue and margin growth.
Embark on your journey to marketing excellence with Lens Marketing by your side. Explore our website to discover how we can elevate your marketing strategy and transform your brand's performance.
SERVICES
GROWTH CONSULTING
At Lens Marketing, we help marketers unlock growth by diving deep into the category purchasing journey, uncovering hidden insights that can redefine strategies.
By analyzing how your brand performs against competitors at each stage of the buyer’s decision-making process, we reveal strengths, weaknesses, and the pivotal moments that drive or hinder sales. Our data-driven approach maps consumers interactions and shopper behavior, highlighting how your brand is considered at journey-start and how that translates into actual sales.
With a sharp focus on active purchasing segments, we identify the key drivers of volume, value, and affinity, setting clear short, medium, and long-term conversion targets. This precision empowers you to tap into overlooked opportunities, crafting strategies that give your brand a real competitive edge.
By understanding the 'where' and 'why' behind purchasing decisions, including the role of retail and other influences, we equip you with actionable insights to shift brand choice in your favor.
Introducing Lens Marketing
THE PLATFORM
Our exclusive, data-driven platform designed to generate powerful hypotheses by combining category expertise and shopper insights in a cause-and-effect data relationship.
With over 460,000 data nodes, Zoom provides an extensive data lake to identify potential scenarios for your brand, enabling you to enhance performance and accelerate growth.
Discover the power of Zoom today!
Our platform
LEADERSHIP
Lens Marketing consists of a core team of seasoned executives, complemented by a substantial network of category specialists who contribute to the successful execution of all projects.
For over two decades, Pietro has partnered with iconic brands and leading CPG companies, leveraging his expertise in marketing, consumer and shopper research, and category insights. His deep knowledge spans across brand, product, and market development, combined with a strategic approach rooted in data and research. Pietro has played a key role in crafting and executing strategies that drive growth, while also providing expert consulting on communications and consumer behavior.
Throughout his career, Pietro has contributed to the success of renowned clients, including Emirates Airline, Vodafone, GM’s Chevy, Procter & Gamble, Telkom SA, Barilla, Campari, VW, MARS, Heineken, and GSK, delivering impactful solutions that fueled remarkable growth.
ENDORSEMENTS
CATEGORY EXPERIENCES
TELECOM
AUTOMOTIVE
BEVERAGES
INSURANCES
AIRLINES
FASHION
ALCOHOLIC DRINKS
FMCG
FOOD
BANKING
CONSUMER DURABLES
..and more
CONTACTS
We'd love to hear from you
Experience seamless delivery across APAC, EMEA, NA, and South America
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