Your brand growth isn't gone, it's hiding !
OUR PURPOSE
Welcome to Lens Marketing
Growth doesn't vanish, it gets blocked. Every stalled brand faces one of 37 Growth Barriers, rooted in a lack of Awareness or a lack of Relevance, hiding at the Category, Brand, or Product level. Most companies treat all three the same. We diagnose which one is actually yours, then fix it.
Lens Marketing is a specialist brand growth consultancy. We find where your growth is hiding, then remove what's blocking it.
We do it with one thing most agencies can't offer: a proven diagnostic methodology, tested across 1,469 business issues, 37 Growth Barriers, and hundreds of markets and categories. No guesswork, no generic playbooks — just a repeatable system built on real shopper data.
With over 20 years in marketing communication, research, and consulting, we map your shopper's journey, pinpoint the barriers competitors miss, and turn them into momentum for short-, medium-, and long-term growth
Ready to grow? Explore the site and see how we can transform your brand's performance
SERVICES
GROWTH CONSULTING
At Lens Marketing, we turn your growth problem into a solved problem
Lens Marketing diagnoses exactly where your brand growth is hiding in the purchase journey, then tells you what to do about it.
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How many people consider your brand — and how many actually buy?
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Where exactly do you lose them in the funnel?
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Where do you beat competitors, and where do they beat you?
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Where should you strike to drive a rival's churn, and where do you defend your own?
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Which touch-points must you own because they sit on the moments that decide the sale — and which ones are quietly draining your budget for nothing?
Most agencies hand you numbers and wish you luck. We don't. We map the full category purchasing journey, benchmark your brand against competitors at every stage, and pinpoint the exact moments that drive or kill the sale
Then comes the part that makes us different: we don't stop at insight. We advise you on what to do. No smoky dashboards, no "interesting findings" you have to decode alone — just clear, prioritised actions on where to invest, where to cut, and where to attack
Our approach sits on solid ground: David Aaker's work on brand equity and differentiation, and Byron Sharp's evidence that growth comes from expanding mental and physical availability, not chasing loyalty alone
We translate that thinking into your category, with a sharp focus on the purchasing segments that actually drive volume, value, and affinity, and set concrete conversion targets across the short, medium, and long term
You walk away knowing the where and the why behind every purchase decision — including the role of retail and the influences that tip brand choice your way. That's the Lens difference: with us, growth stops hiding.
Want to accelerate brand growth?
We help brands scale with proven methodology
Contact us today for a free initial consultation
Introducing Lens Marketing
LEADERSHIP
Lens Marketing consists of a core team of seasoned executives, complemented by a substantial network of category specialists who contribute to the successful execution of all projects.
For over two decades, Pietro has partnered with iconic brands and leading CPG companies, leveraging his expertise in marketing, consumer and shopper research, and category insights. His deep knowledge spans across brand, product, and market development, combined with a strategic approach rooted in data and research. Pietro has played a key role in crafting and executing strategies that drive growth, while also providing expert consulting on communications and consumer behavior
Throughout his career, Pietro has contributed to the success of renowned clients, including Emirates Airline, Vodafone, Chevrolet (GM) , Procter & Gamble, Philip Morris US, Telkom SA, Barilla, Campari, VW, MARS, Heineken, and GSK, delivering data and impactful solutions that fueled remarkable growth
Pietro is also Adjunct Professor of Marketing Communication at LUMSA University in Rome,(2023-2027) where he teaches online and offline advertising and supervises theses in communication across the purchase journey, mobile marketing, AI, neuro-marketing, and experiential marketing. He is the author of the book Pubblicità e comunicazione digitale nell'era dell'AI (book)
ENDORSEMENTS
CATEGORY EXPERIENCES
TELECOM
AUTOMOTIVE
BEVERAGES
INSURANCES
AIRLINES
FASHION
ALCOHOLIC DRINKS
FMCG
FOOD
TOBACCO & NICOTINE PRODUCTS
CONSUMER DURABLES
..and more
ITALY / MILANO
UK / LONDON
A global brand growth consultancy headquartered in the UK and ITALY serving global brands, multinationals, and SMEs across every major market